VISTA Views - Affinity's Custom Reporting Solution
Subscribers of Affinity's VISTA Service access the complete VISTA database 24/7 through VISTA Views - a powerful Web-based custom reporting tool.
With VISTA Views, users are able to generate print effectiveness reports across all of the issue-specific VISTA studies fielded by Affinity - including VISTA Print, VISTA Digital and VISTA Hispanic studies. Plus, the flexibility to evaluate ad recall, brand association and reader action scores for the leading magazine brands in a variety of custom formats across both print and digital platforms.
VISTA Views also empowers users to create custom reports combining all of the campaign and media attributes currently tracked by Affinity's syndicated VISTA Service, including ad sizes, positions, advertorials, spectaculars, scent strips, recipe ads, and the interactivity of digital magazine ads.
AMS Magazine Ad Ratings
VISTA Views also provides audience projections for magazine ads appearing in specific issues by incorporating estimates from Affinity's American Magazine Study.
Delivering both accountability and audience currencies in one user-friendly platform, VISTA Views provides the most comprehensive magazine ad ratings available to the industry in real-time.
