The Ultimate Print Planning and Optimization System
Affinity's MagPlan is an innovative print planning tool that allows users - for the first time - to optimize print schedules based on a combination of target audience reach, cost efficiency and real-world advertising effectiveness objectives like campaign recall and specific reader actions (raising brand awareness, driving Web-site visits, increasing purchase intent among readers, etc.).
Developed in partnership with world-renowned media mathematician, Gilles Santini, MagPlan leverages the latest technologies and incorporates the groundbreaking use of genetic algorithms to offer a host of benefits and capabilities versus traditional print planning systems.
MagPlan...
•Properly accounts for readership duplication
• Allows users to evaluate more than one target audience simultaneously
• Evaluates thousands of potential schedules in minutes
• Is accessed via the Web or through a mobile application
• Has a user-friendly interface that does not require extensive training
• Uses an agency's real rate files, with state-of-the-art encryption for security
• Is easily incorporated into an agency's own internal planning and buying systems
Through the MagPlan platform, subscribers are able to access Affinity's American Magazine Study and the combined AMS and Experian Simmons database, both of which are integrated with Affinity's VISTA database of advertising effectiveness norms.
