VISTA Tracks the Effectiveness of Ads in
the Leading Spanish-Language Publications
At the request of the major advertising agencies, advertisers and leading publishers, Affinity has launched a Spanish-language version of its VISTA Service. This new ad effectiveness tracking service measures the top Spanish-language and dual-language magazines distributed in the U.S.
Mirroring the issue-specific methodology of the core VISTA Service, Affinity’s VISTA Hispanic Service quantifies the advertising recall, brand association and reader actions taken as a direct result of issue-specific ads appearing in the country’s leading Spanish-language titles.
The sample provider for Spanish-language VISTA is Garcia Research, the research industry’s leading expert in Spanish language respondent recruitment. The following magazines are measured by Affinity’s Spanish-language VISTA Service:
AARP Viva
Cocina al Maximo
Cosmopolitan en Espanol
ESPN Deportes La Revista
Kraft’s Comida y Familia
Latina
People en Espanol
Ser Padres
Siempre Mujer
TV Notas
TV y Novelas
Vanidades
