Affinity's ProofReader methodology allows you to pretest your new campaign, or the next phase of an ongoing campaign, against a targeted audience of your best customers.
Leveraging the speed and flexibility of the Web, Affinity's pre-testing studies incorporate visual prompts of your advertising to measure the overall stopping power, persuasiveness and believability of your campaign, as well as capture target audience feedback about the strengths and weaknesses of your campaign’s messaging platform and creative appeal.
Plus, the ProofReader approach overcomes many of the obstacles typically associated with traditional ad pre-testing techniques. Study results are delivered within days - so that reader feedback is actionable - and at a much lower investment than traditional research methods.
For more effective in-market campaigns, Affinity's ProofReader is your ad pre-testing solution.
