The Syndicated Tracking ServiceThat Measures
Issue-Specific Digital Magazine Effectiveness
As marketers continue to demand more accountability from their media investments, publishers are under increased pressure to document the effectiveness of their digital and cross-platform offerings. To meet the challenge, VISTA – the leading syndicated magazine effectiveness service – now measures the effectiveness of digital ads delivered to consumers through the Zinio newsstand, Texterity, as well as magazine apps created for iPads, eReaders and other mobile devices.
• VISTA Digital measures issue-specific ads in the electronic editions of magazines across a variety of digital platforms, as well as custom apps that feature select magazine content
• Potential respondents of VISTA Digital studies are pre-screened for their adoption of digital technologies and their mobile app usage for specific magazine brands
• The VISTA Digital questionnaire is customized to reflect the interactivity and the unique reader engagement attributes of the digital magazine environment
• Every VISTA Digital study measures ad recall, brand association and the specific actions readers take as a result of ads appearing in a magazine’s digital editions
• Detailed information is also collected about the interactive features of magazine ads appearing in digital environments, including advertiser-sponsored videos, photo galleries and 360-degree product views
• Combining the results of VISTA Print and VISTA Digital studies provide a side-by-side comparison that documents the effectiveness of an advertiser’s magazine-branded campaign
• VISTA Digital studies also quantify the readership of digital magazine content and the interactive actions readers take a result of specific editorial features
• Custom questions can be appended to VISTA Digital studies to collect reader feedback about the effectiveness of an advertiser’s campaign, or the user’s experience with a magazine’s app
What the top media planning agencies
are saying about VISTA Digital...
“The expansion of the VISTA Service will now enable us to quantify the effectiveness of our clients’ magazine content campaigns in both print and digital form. This comparison is important for us to make in order to evaluate ALL digital marketing opportunities that have become a critical component of publishers’ proposals.”
Robin Steinberg
Senior Vice President, Print Investment & Activation Director
MediaVest USA
“Our agency is driven by a performance led ideal, therefore it’s imperative for us to understand how these platforms impact the business goals of our clients. We’re excited to partner with Affinity to help us reach these accountability expectations, particularly as digital delivery of content begins to play a more prominent role in the future of magazines.”
Carolyn Dubi
Senior Vice President and Director Print
Initiative
“Starcom is dedicated to creating publishing brand experiences that provide new opportunities for a generation of readers who are choosing from a wide array of digital publishing technologies. With the expansion of Affinity’s VISTA Service, we now have access to new data and intelligence to gauge the effectiveness of mobile advertising opportunities for our own brands, as well as across the entire competitive landscape.”
Brenda White
Senior Vice President & Publishing Activation Director Starcom USA
